5 Steps to Manufacturing a Product and Marketing It Online

Do you have an idea for a product that you think could be a real hit? Whether you have been sitting on this idea for months (or years) or it’s fresh and new, turning an idea into a product can be exciting! While it may not be easy to manufacture a product based on just an idea, there are ways to get it from A to Z and see true success.

Read on for a comprehensive guide on how to manufacture a product and market it online.  

1. Plan Out Your Product Creation Process

Even the most experienced entrepreneurs can find it challenging to develop a new product, manufacture it, and sell it online successfully. The first step, however, is to create a well-laid-out plan. This starts with a solid understanding of everything the product should, can, and will do.  

Think about any product you use on a regular basis. Everything started as a concept that went through a thorough developmental process before it was eventually transformed into a product that could be sold to the masses. For you as an entrepreneur, that means you have to first determine what your product is meant for, identify the problem(s) it will solve, and know who your target customers are. 

Next, you’ll need to look into your competition. Find out who your competitors are and evaluate market trends. This will be critical to the successful launch of your product and will inform how you manufacture the product as well. Essentially, you need to look at every aspect of the product to ascertain its viability. 

2. Highlight the Benefits of Your Product

The last thing you want is to invest your time, money, and effort into actualizing an idea that will not serve a purpose. That is why it is vital to highlight and evaluate the benefits of your product. The final product should be useful in a way that fills a gap within the marketplace. 

In addition to solving a problem, the product you manufacture should also be desirable and something people actually want. Find out if there is actually an interest in what you’re looking to manufacture and do your best to gauge how large that interest is. Is it a trendy product that will be around for just a few years? Do you plan to manufacture a product with a long lifespan? These are all considerations that must be taken into account prior to production starting.  

3. Bring the Product to Life

After finding out whether investing in your product idea is worthwhile, the next step is to turn it into a tangible product. This requires creating a prototype. Partnering with the right team can help bring your prototype to life in a way that is as close to your concept as possible. This will be instrumental when it comes to testing and modifying. 

4. Partner With the Right Manufacturer

Regardless of the type of product you want to manufacture, partnering with a reputable manufacturer should be the most important thing on your list. This team may be able to help you come up with a prototype, may manufacture your products in bulk, or could do both. Before choosing a manufacturer, you’ll need to consider a variety of factors, including availability, cost, material quality, material availability, and the manufacturer’s track record. If local manufacturers do not meet your requirements, it may be worthwhile to explore outsourcing manufacturing overseas. East West Basics, for example, can help to connect you to the right manufacturer. We have a reliable network of dependable outsourcing agent services with contacts at over 500 companies, making it easy for our clients to effortlessly navigate the complex international logistics landscape. 

5. Begin Production and Product Marketing 

Once you’ve chosen the right manufacturer, you’ll now be able to get to work on a prototype and eventually manufacture the product in bulk. It is only once you feel confident in the production process and the ability of the manufacturer to deliver that marketing can begin. Marketing a product involves mapping out a clear backstory for the product and bringing it to the everyday consumer market. There are numerous avenues for marketing a product online including Google Ads and Amazon FBM. It is advisable to use multiple marketing channels for the best results.  

Time to Manufacture Your Dream Product

The journey of manufacturing a new product is intense but equally rewarding. With patience, proper planning, and the right investment strategy, you’ll be able to manufacture a product of which you are proud, that generates profit, and that consumers can enjoy both now and in the future.